In January 2014, Pan-Nordic bank Nordea selected Antolainen Consulting as advisor for their two-year sponsorship of the Finnish National Football Association, “Huuhkajat”. Since then we have been working closely with Nordea and our partner RDKL Helsinki to create, manage and deliver a comprehensive activation plan spanning the term of the sponsorship contract. Part of this plan was a highly successful nationwide grass roots campaign called “Junnuhuuhkajat”, aimed at engaging families involved in football. This two-year activation plan also included Nordea brand ambassador and legendary Finnish footballer Sami Hyypiä.

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